Pitti Immagine
Draft concept: A 24 meter long glass structure in the historical Piazza della Repubblica, in the heart of Florence. The square itself is about 100x75 metres big. Access to the square is from Via degli Speziali, Via Calimala, Via Pellicceria, Via dei Brunelleschi and Via Roma. The Paszkowski Dehors, the location, is like a big shop window facing the square. Lighting the location is very important. No disco lights (dancing is not allowed) but a cinematic/photographic style of lighting, able to lighting up he place indoor and outdoor. The location needs to stand out in the piazza, to be noticeable with an elegant light. Models will walk through the major street towards location, followed by a film/photo crew: Street Style Fashion Shoots, plus backstage in Florence. Once the models arrive at location, they will take position alongside the front window facing the Piazza and Via dei Brunelleschi, like a big shop window with real models that can be photographed and interact with guests and seen by the so many tourist passing by the Piazza.. The ‘window’ will be decorated according to Collection and or with a simple Logo on the glass and/or around. On the other side of the rectangle-glass-room we have two cocktail-bar and a pianist or a DJ in the middle, with additional spot light that goes from the ground through the glass-roof towards the sky. During the day, before the event, while trying the fittings, models will walk/explore around location to choose the right way to location simulating the event arrival/opening, with a photo/film crew documenting it. ©KASHGT 08.03.2024